Hasta La Creative!

Film
Gillette

November is Men’s Health Awareness Month, peaking on 19 November with International Man’s Day. And it is a month where a male attribute—the moustache—takes pride of place as a way to support men with prostate cancer, through the #Movember movement. But if we look back a few years in the life of some men, to their teenage years, we will discover that this same attribute, their moustache, can be a real cause of complex for many teenagers starting to grow what is known as a ‘fuzztache’ or ‘bumfluff’, amongst other things.

The men’s shaving brand aims to encourage young men to start being themselves and for nobody, not even a brand like Gillette, to tell them what they should do with their physical appearance.

Advertising Agency:Proximity, Madrid, Spain
Global Chief Creative Officer:Eva Santos
Executive Creative Director: Susana Pérez
Creative Director: David Despau
Creative writers:José Cope, Albert Alcacer, Fernando Esteban
Art Director: Gerardo Vaquerizo
Video Coordinator:Elias Maldonado
Technology Director:Víctor Madueño
Channel Integration Manager:Diego Alonso
Content Manager:María Martinez
Client Services Director: Marta Yllera
Account Supervisor: Inma O’Gallar
Planner:Esla de Murga
Communication Director:Laura Carrillo
Production Director:Gemma Selga
Production Company:Blur
Realizador: Zipi?
Executive Producer:  Mario Fornies
Producer: Juan Bascón
Photography Director: Nilo Zimmmerman
Editor: Rocio Perez
PostProduction Coordinator:Fede Pajaro, Blur ?Music
Sound: THE LOBBY
Client Contact: Giulia Bloise, Santiago Antolín, Nuno Constant